Omoru takes its name from 守る (mamoru), to protect.

It started with Sarang. Our Bichon Frise, our little taste tester, our very honest critic. She loves toys more than anything, the moment a new one lands in front of her, she's already decided if it's worth her time. Most weren't. So we started making things ourselves, for her first, and then for yours.

We're not a big brand. We're a small team who genuinely cares about what goes near your dog's skin and what ends up in their mouth. Every product here has gone through Sarang before it ever reached you.

We think about the things you probably think about too. Whether the fabric is breathable enough. Whether the toy will last more than a week. Whether it was made with anything that shouldn't be there.

Not because we have to. Because we have a dog too, and we get it.

Omoru is Japanese-inspired, designed for the kind of dog owner who notices the small things. We hope you find something here that feels just right for yours.